A Practical Playbook for Indian SMEs
You're getting enquiries. But follow-up is inconsistent and good leads keep disappearing.
A simple, written system that captures every enquiry, responds in minutes, sorts serious buyers from time-wasters, follows up until a clear yes or no, and revives old leads run in 30 minutes a day, without expensive software.
✓Instant PDF download
✓No software needed
✓Made for Indian SMEs
20 enquiries came in. Most vanished. The business blamed Facebook but the real problem was follow-up.
It's not the lead quality. It's the lead leakage the silent, expensive way businesses lose money after the enquiry arrives. This playbook fixes that.
If any of this feels familiar,
you're losing orders every week.
Enquiries come in from Meta ads, Google, IndiaMART, Justdial, the website, referrals, or WhatsApp — and sit there for hours.
Follow-up is inconsistent done when someone "has time", not when the lead is hot.
Good enquiries go cold because nobody called back, or the message said only "any update sir?"
There's no written system — so the process depends on one or two people remembering what to do.
You blame lead quality and think "Facebook is not working" — when the real leak is much closer to home.
Old enquiries pile up in WhatsApp chats and Excel sheets and nobody ever revisits them.
Introducing: From Enquiry to Order
The 30-Minute-a-Day Lead System for Indian SMEs to Follow Up Faster and Convert More Business.
This isn't marketing theory. It's a simple, written system you can hand to anyone on your team capture every enquiry, respond in minutes, sort serious buyers from time-wasters, follow up until a clear yes or no, and revive old leads. All in 30 minutes a day. No expensive software.
Every piece. In one playbook.
Practical tools you'll print, paste, and use from Day 1.
Lead Leakage Audit
Find out exactly where your enquiries are vanishing — before you spend another rupee on ads.
9-Stage Lead Pipeline
A simple pipeline that works on a spreadsheet — no CRM subscription required.
Ready-to-use Scripts
WhatsApp, phone, and follow-up scripts your team can start using today.
RETURN Follow-Up Framework
The original framework so your team never sends "any update sir?" again.
Quotation Follow-Up Checklist
Stop losing orders at the quotation stage with a step-by-step follow-up routine.
Minimum CRM Fields
Only the fields you actually need — track leads without turning it into a full-time job.
Safe Automations + 5 AI Prompts
Smart shortcuts that save time without sounding robotic or breaking trust.
30-Day Old-Lead Reactivation
A campaign to wake up old enquiries and turn forgotten contacts into new orders.
30-Minute Daily Lead Routine
The exact routine to run every day — so the system actually happens.
7-Day Implementation Plan
A week-by-week plan to roll the system out — without disrupting your business.
Print-and-Use Toolkit
Templates your whole sales team can print and start using the same day.
A quick, honest filter.
This is for you if
- ✓You run a manufacturing, distribution, service, B2B, or consulting business in India.
- ✓You already get enquiries from Meta ads, Google, IndiaMART, Justdial, your website, referrals, or WhatsApp.
- ✓You're losing many of them due to slow replies, poor follow-up, and no written system.
- ✓You are not a marketing expert, have little time, and want more sales not marketing theory.
- ✓You want a simple system not an expensive CRM or a 200-page theory book.
This is NOT for you if
- ✗You don't yet get any enquiries and need an ads / marketing course first.
- ✗You want a magic button that closes deals without any human follow-up.
- ✗You're looking for a 6-week coaching programme, not a practical playbook.
- ✗You're not willing to spend 30 minutes a day on your lead pipeline.
Baiju Jani
Baiju Jani is the founder of AdWebs Media, based in Ahmedabad. For years, his agency has been generating leads for Indian SMEs running campaigns, building funnels, and spending on Meta and Google ads on behalf of real business owners.
Over time, he saw the same thing happen again and again: leads would come in, the business would blame the ads, but the real problem was inside the business — slow replies, weak follow-up, no written system. This playbook is the system he built to fix that, now handed over to you.
100% Risk-Free. Read It, Use It, Decide.
This is a digital playbook you can read cover-to-cover in an evening. If it doesn't help you tighten your enquiry-to-order process, you keep the lessons either way. For ₹159, this is the lowest-cost upgrade your sales process will ever get.
Frequently Asked Questions
Yes. It is designed specifically for Indian SMEs and uses Indian business examples, channels, pricing context, and practical follow-up methods.
No. You can use the system with tools you already have, such as WhatsApp, phone, and spreadsheets. No expensive CRM is required.
You can read the playbook in one evening. The included 7-day implementation plan helps you put the system into action step by step.
It is built for manufacturing, distribution, service, B2B, and consulting businesses where enquiries need proper follow-up to convert into orders.
It is provided as a digital PDF playbook that you can read on your phone, tablet, laptop, or print for your team.
You will receive instant digital access after payment so you can start using the playbook immediately.
Stop losing enquiries.
Start converting them.
A simple, written system that captures every enquiry, responds in minutes, sorts serious buyers from time-wasters, follows up until a clear yes or no, and revives old leads run in 30 minutes a day, without expensive software.